Circulation figures according to the Audit Bureau of Circulations in November show gross daily sales of 1,, for the Daily Mail. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance. It was an immediate success. It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals. The planned issue was , copies but the print run on the first day was , and additional printing facilities had to be acquired to sustain a circulation which rose to , in Lord Salisbury , 19th-century Prime Minister of the United Kingdom , dismissed the Daily Mail as "a newspaper produced by office boys for office boys.
The Daily Howler