Sep 11, , According to the latest census, in , 85 million urban Indians were considered single, potentially looking for partners. The number represented a market waiting to be acquired, hooked on and then monetised. It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder , and well established companies in OkCupid or even Match. India, though never a priority market, was just about getting started. A vast number of urban singles, shunning stigma and societal denouncements, were ready to date online.
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Here's how it happened. Before she knew it, her savings were gone. And the man of her dreams? He might not even exist. A short message sent on a Thursday evening in early December , under the subject line:
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They may use a fictional name, or falsely take on the identities of real, trusted people such as military personnel, aid workers or professionals working abroad. Dating and romance scammers will express strong emotions for you in a relatively short period of time, and will suggest you move the relationship away from the website to a more private channel, such as phone, email or instant messaging. They often claim to be from Australia or another western country, but travelling or working overseas. They may take months to build what may feel like the romance of a lifetime and may even pretend to book flights to visit you, but never actually come.
Of Love and Money: The study is based on a survey of 2, U. And the rapid growth in online dating is as much about money as it is love. Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew's online dating study. Call it the Tinder factor: