History[ edit ] eharmony's original logo, used until August 20, Neil Clark Warren , a clinical psychologist, with his son-in-law. In July , Neil Clark Warren came out of retirement to become chief executive officer. Warren closed unprofitable international operations, switched advertisers, made changes to the board,  and bought back stock from Sequoia Capital and Technology Crossover Ventures. Matching algorithms , which the company believes match people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.
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Controversy[ edit ] Anthropologist Helen Fisher in What happens in the dating world can reflect larger currents within popular culture. For example, when the book The Rules appeared, it touched off media controversy about how men and women should relate to each other, with different positions taken by columnist Maureen Dowd of The New York Times  and British writer Kira Cochrane of The Guardian. Sara McCorquodale suggests that women meeting strangers on dates meet initially in busy public places, share details of upcoming dates with friends or family so they know where they'll be and who they'll be with, avoid revealing one's surname or address, and conduct searches on them on the Internet prior to the date. Don't leave drinks unattended; have an exit plan if things go badly; and ask a friend to call you on your cell phone an hour into the date to ask how it's going.