For companies that sell dating services, it's a competitive world where each major company has to one-up the other in their claims -- how many users get messages, how many of those messages lead to dates, and how many marriages emerge from those unions. A letter just sent by Match. The letter isn't long -- not long, that is, aside from a bullet-pointed list of 18 stats from Plentyoffish's marketing materials, which Match. The list includes claims that Plentyoffish generates over , new relationships and 18 million dates each year, and 20, new signups daily. But Plentyoffish founder Markus Frind not only posted the letter, he also answered it with a blog post going into his own suspicions of exaggeration by Match.
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By Aaron Smith and Monica Anderson Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships. Here are five facts about online dating: When we first studied online dating habits in , most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people. Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating — and attitudes toward online dating have grown progressively more positive. Online dating use among to year-olds has also risen substantially since the last Pew Research Center survey on the topic. One factor behind the substantial growth among younger adults is their use of mobile dating apps. But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.
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Has the Internet really revolutionized dating? Or is hijacking tech for love and sex just what humans do? But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago. Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.
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